With a campaign no studio would be dumb enough to try.
In honor of Spielberg’s new movie Ready Player One, we decided to change the name of Carl's Jr.'s Charbroiled Sliders to SpielBurgers.
The thing is, we never really asked Spielberg for permission.
As it turns out, he was not a fan.
SPIELBURGER CASE STUDY from Drew Burton on Vimeo.
To kick off the campaign, we created five slider-sized tribute films inspired by classic Spielberg movies.
JAWS from Drew Burton on Vimeo.
E.T. from Drew Burton on Vimeo.
JURASSIC PARK from Drew Burton on Vimeo.
CLOSE ENCOUNTERS from Drew Burton on Vimeo.
READY PLAYER ONE from Drew Burton on Vimeo.