DREW BURTON
creative director / writer
After a decade of provocative ads featuring scantily-clad babes eating burgers, Carl's Jr/Hardee's was in desperate need of a brand overhaul.

So we gave them one. His name was Carl Hardee Sr.

Carl Hardee Sr. Returns from Drew Burton on Vimeo.

Then we destroyed the relics of the brand's infamous past. For real. With flamethrowers and such. Live on Twitch.



The Purge from Drew Burton on Vimeo.


We went on to tell legendary tales of Carl Hardee Sr. - and the
delicious burgers and biscuits he birthed into the world. 








Rib Joint from Drew Burton on Vimeo.

 
Running on Cargo